Craig Alcock

Associate Wealth Partner and President

Craig enjoys collaborating with clients and peers alike to develop and implement pragmatic solutions and strategies.

Prior to joining TruNorth, Craig held a variety of leadership roles across Fortune 500 and other corporate entities. His experience leading teams, coupled with his strong mix of financial and strategic expertise, has positioned him well to lead TruNorth’s day-to-day operations while also working closely with clients.

Craig is passionate about anticipating needs and delivering solutions and strategies that allow our clients to effectively achieve and enjoy their financial objectives. He enjoys working with individuals, couples, and families to build financial confidence.

Craig lives in Stillwater, Minnesota with his incredibly fun wife, Lindsey, and their four delightful daughters. He enjoys the outdoors, travel, and all things water-related. He also likes to coach youth sports and fly airplanes, and is actively involved in his church.